I'm one of three Partners and work as a Digital Strategist for Kuble AG, an agency from Zurich, Switzerland. Take a look at my areas of expertise which I'm using for client projects as well as our own products.
As a former journalist I know how to tell stories. Content for the social web needs to be topical, useful and entertaining in order to fuel meaningful conversations.
The social web is all about conversations. I'm used to standing in the middle so that brands, products, people and ideas are both visible and credible.
Statistics has been an integral part of my studies in Sociology and Economics. This background helps me to collect, analyze and interpret data from the social web.
My entrepreneurial mind facilitates discussions with existing or prospective clients. For me these relationships are as much about business as they are about sharing a vision.
I grew up speaking German as well as Italian. Today I'm learning Chinese for four years, I lived and worked in Kenya for one year and I'm working between Switzerland and Argentina every day.
For the Swiss television I was interviewed about political influencers and the dependencies between their activities and impact. A Chinese version was later published by swissinfo. Watch video (in German)...
Ahead of the Swiss general elections in October 2019, I was interviewed about the potential impact of Facebook's voter button.Watch video (in Italian)...
MIT Technology Review
This article describes the arrival of low-cost Chinese smart phones in East Africa. I was interviewed because of my work with mobile apps for agricultural purposes in Kenya. Read more...
Neue Zürcher Zeitung
We are well versed with Klout data at Kuble. For this article I contributed some insights regarding the use of Klout in order to measure influence among politicians in the Swiss parliament. Read more (in German)...
Ahead of the No Billag referendum, which seeked to abolish the licence fee used to finance public radio and television in Switzerland, I shared my view on Twitter filter bubbles with a journalist who analyzed data about the phenomenon. Read more (in German)...
Themenpuls.ch is a monitoring tool which Kuble developed together with Farner. Daniel Jörg from Farner and I were interviewed when we launched. Read more (in German)...
Marketing & Kommunikation
For this article I was interviewed in order to assess how social media is used and could be used in the Swiss media industry. Read more (in German)...
Using data from Kuble, Daniel Graf analyzed the campaigns for the general elections in Switzerland. The article includes my views and observations as well. Read more (in German)...
In the business magazine's special edition ahead of the general elections in Switzerland, I was quoted in an article which assessed the potential of social media in politics.
In an article about influencers in Switzerland, I contributed my opinion with regard to success factors, measurement and relevance of influence in the social web. Read more (in German)...
Schweiz am Wochenende
As part of the coverage about the Cambridge Analytica story a Facebook analysis of the Swiss political parties was published with data from Kuble. I contributed my opinion about the performance differences. Read more (in German)...
I was invited in order to co-host a webinar about Data-Driven Content Marketing. Ahead of the online presentation and discussion, I have written a blog post about my expertise and experiences. Read more (in German)...
In an article about the gender pension gap that was published on the insurer's content hub I outlined why social media data can be used to analyze opinions about this topic.Read more...
For the current edition of our Influencer.World Magazine I prepared an analysis of global conversations around blockchain topics and ICOs.