Expertise

I'm one of four Partners and work as a Digital Strategist for Kuble AG, an agency from Zurich, Switzerland. Take a look at my areas of expertise which I'm using for client projects as well as our own products.

Content Marketing

As a former journalist I know how to tell stories. Content for the social web needs to be topical, useful and entertaining in order to fuel meaningful conversations.

Community Management

The social web is all about conversations. I'm used to standing in the middle so that brands, products, people and ideas are both visible and credible.

Data Analysis

Statistics has been an integral part of my studies in Sociology and Economics. This background helps me to collect, analyze and interpret data from the social web.

Business Development

My entrepreneurial mind facilitates discussions with existing or prospective clients. For me these relationships are as much about business as they are about sharing a vision.

Multicultural Mindset

I grew up speaking German as well as Italian. Today I'm learning Chinese for four years, I lived and worked in Kenya for one year and I'm working between Switzerland and Argentina every day.

Opinion

SRF

For the Swiss television I was interviewed about political influencers and the dependencies between their activities and impact. A Chinese version was later published by swissinfo. Watch video (in German)...

RSI

Ahead of the Swiss general elections in October 2019, I was interviewed about the potential impact of Facebook's voter button. Watch video (in Italian)...

Finews

I provided my views on success factors and best practices in an analysis of Swiss CEOs with finance background on social media. Read more...

MIT Technology Review

This article describes the arrival of low-cost Chinese smart phones in East Africa. I was interviewed because of my work with mobile apps for agricultural purposes in Kenya. Read more...

Neue Zürcher Zeitung

We are well versed with Klout data at Kuble. For this article I contributed some insights regarding the use of Klout in order to measure influence among politicians in the Swiss parliament. Read more (in German)...

Blick

Twitter's restrictive ad policy for political content caused discussions about the campaigns of a referendum initiative. I contributed my view on its practical application. Read more (in German)...

Tages-Anzeiger

Ahead of the No Billag referendum, which seeked to abolish the licence fee used to finance public radio and television in Switzerland, I shared my view on Twitter filter bubbles with a journalist who analyzed data about the phenomenon. Read more (in German)...

persoenlich.com

Themenpuls.ch is a monitoring tool which Kuble developed together with Farner. Daniel Jörg from Farner and I were interviewed when we launched. Read more (in German)...

TagesWoche

Using data from Kuble, Daniel Graf analyzed the campaigns for the general elections in Switzerland. The article includes my views and observations as well. Read more (in German)...

Handelszeitung

In an article about influencers in Switzerland, I contributed my opinion with regard to success factors, measurement and relevance of influence in the social web. Read more (in German)...

Schweiz am Wochenende

As part of the coverage about the Cambridge Analytica story a Facebook analysis of the Swiss political parties was published with data from Kuble. I contributed my opinion about the performance differences. Read more (in German)...

LexisNexis

I was invited in order to co-host a webinar about Data-Driven Content Marketing. Ahead of the online presentation and discussion, I have written a blog post about my expertise and experiences. Read more (in German)...

Top Soft

In this article I outlined ideas and recommendations for the first steps in the metaverse, including Horizon Workrooms, Spatial and Decentraland. Read more (in German)...