I work as a Digital Strategist for Kuble AG, an agency from Zurich, Switzerland. Take a look at my areas of expertise which I'm using for client projects as well as our own products.
In the business magazine's special edition ahead of the general elections in Switzerland, I was quoted in an article which assessed the potential of social media in politics.
Learning by teaching
For two years already I'm teaching at SOMEXCLOUD, a Zurich-based social media academy. And in December I started to present webinars for Versity, an online education programme for marketing and communications which we launched at Kuble AG. Throughout these activities, I constantly feel that I'm learning as much as the people who attend my courses. Read more...
How To Use Klout as a Community Management Tool
Influence matters for community management activities for at least two reasons: On one hand community managers want to influence their community in order to sell products (Marketing), position brands (Branding), attract talent (Human Resources), or show expertise (Customer Care). Read more...
It's complicated to like China
Four years ago I started to learn Chinese for a rather unspecific reason: I just wanted to understand what’s happening to my generation when China might influence it similarly to the impact which the United States had on the generation of my parents. Read more...
Conversion Rate ist das Happy End des Storytellings
Im erstmals durchgeführten CAS Multichannel Management an der Hochschule für Wirtschaft Zürich (HWZ) durfte ich ein Modul über "Datenbasiertes Storytelling und Content Management" unterrichten. Weiterlesen...
Sometimes the voice is all that's necessary – as I'm trying to demonstrate below.
Nature, arts, food, reading, travelling – here is how my offline moments look like.
我学汉语已经有四年了并且拥有汉语水平考试 3 级证书。我对汉语的兴趣主要是因为我的多文化思维模式和中国在我们生活中无处不在的影响。通过学习这门语言，我尝试去了解在文化、经济和政治上正在发生什么。我热切的希望能同志趣相投的人分享并进一步培养这种了解。