I work as a Digital Strategist for Kuble AG, an agency from Zurich, Switzerland. Take a look at my areas of expertise which I'm using for client projects as well as our own products.
As a former journalist I know how to tell stories. Content for the social web needs to be topical, useful and entertaining in order to fuel meaningful conversations.
The social web is all about conversations. I'm used to standing in the middle so that brands, products, people and ideas are both visible and credible.
Statistics has been an integral part of my studies in Sociology and Economics. This background helps me to collect, analyze and interpret data from the social web.
My entrepreneurial mind facilitates discussions with existing or prospective clients. For me these relationships are as much about business as they are about sharing a vision.
I grew up speaking German as well as Italian. Today I'm learning Chinese for four years, I lived and worked in Kenya for one year and I'm working between Switzerland and Argentina every day.
MIT Technology Review
Neue Zürcher Zeitung
We are well versed with Klout data at Kuble AG. For this article I contributed some insights regarding the use of Klout in order to measure influence among politicians in the Swiss parliament. Read more (in German)...
In the business magazine's special edition ahead of the general elections in Switzerland, I was quoted in an article which assessed the potential of social media in politics.
I was invited in order to co-host a webinar about Data-Driven Content Marketing. Ahead of the online presentation and discussion, I have written a blog post about my expertise and experiences. Read more (in German)...
Data analysis newsletter
I'm curating what informs and inspires me about data analysis. You can receive the result straight to your inbox every Sunday at 6pm.
Learning by teaching
For two years already I'm teaching at SOMEXCLOUD, a Zurich-based social media academy. And in December I started to present webinars for Versity, an online education programme for marketing and communications which we launched at Kuble AG. Throughout these activities, I constantly feel that I'm learning as much as the people who attend my courses. Read more...
How To Use Klout as a Community Management Tool
Influence matters for community management activities for at least two reasons: On one hand community managers want to influence their community in order to sell products (Marketing), position brands (Branding), attract talent (Human Resources), or show expertise (Customer Care). Read more...
It's complicated to like China
Four years ago I started to learn Chinese for a rather unspecific reason: I just wanted to understand what’s happening to my generation when China might influence it similarly to the impact which the United States had on the generation of my parents. Read more...
Conversion Rate ist das Happy End des Storytellings
Im erstmals durchgeführten CAS Multichannel Management an der Hochschule für Wirtschaft Zürich (HWZ) durfte ich ein Modul über "Datenbasiertes Storytelling und Content Management" unterrichten. Weiterlesen...
SOMEXCLOUD Social Media Akademie
Hochschule für Wirtschaft Zürich
Sometimes the voice is all that's necessary – as I'm trying to demonstrate below.
Nature, arts, food, reading, travelling – here is how my offline moments look like.
我学汉语已经有四年了并且拥有汉语水平考试 3 级证书。我对汉语的兴趣主要是因为我的多文化思维模式和中国在我们生活中无处不在的影响。通过学习这门语言，我尝试去了解在文化、经济和政治上正在发生什么。我热切的希望能同志趣相投的人分享并进一步培养这种了解。