I work as a Digital Strategist for Kuble AG, an agency from Zurich, Switzerland with an outpost in La Plata, Argentina. Take a look at my areas of expertise which I'm using for client projects as well as our own products and services.
As a former journalist I know how to tell stories. Content for the social web needs to be topical, useful and entertaining in order to fuel meaningful conversations.
The social web is all about conversations. I'm used to standing in the middle so that brands, products, people and ideas are both visible and credible.
Monitoring & Analytics
Statistics has been an integral part of my studies in Sociology and Economics. This background helps me to collect, analyze and interpret data from the social web.
My entrepreneurial mind facilitates discussions with existing or prospective clients. For me these relationships are as much about business as they are about sharing a vision.
I grew up speaking German as well as Italian. Today I'm learning Chinese for four years, I lived and worked in Kenya for one year and I'm working between Switzerland and Argentina every day.
MIT Technology Review
This article describes the arrival of low-cost Chinese smart phones in East Africa. I was interviewed because of my work with mobile apps for agricultural purposes in Kenya. Read more...
Neue Zürcher Zeitung
We are well versed with Klout data at Kuble AG. For this article I contributed some insights regarding the use of Klout in order to measure influence among politicians in the Swiss parliament. Read more (in German)...
Themenpuls.ch is a monitoring tool which Kuble AG developed together with Farner. Daniel Jörg from Farner and I were interviewed when we launched. Read more (in German)...
Marketing & Kommunikation
For this article I was interviewed in order to assess how social media is used and could be used in the Swiss media industry. Read more (in German)...
I'm an avid writer and I'm contributing to several blogs. Furthermore I've published book chapters and research papers. Over here and here as well as below you can find an overview with links to the resources in German and English.
I'm curiously observing how LinkedIn transforms itself into a content platform. LinkedIn Today is part of this transformation process and I'm regularly writing about my expertise for this section. Read my blog posts...
Medium aspires to provide a better place to read and write. I'm constantly amazed, surprised, and inspired by this blogger community. My contributions cover topics such as Swiss politics, work culture, and random observations. Read my blog posts...
It's our agency's blog where we focus on a crucial question for client projects and our own products: How to influence and how to become influential (=einflussreich) using social media? Read my blog posts (in German)...
This blog belongs to the social media academy where I'm teaching Content Strategy, Content Production and Mobile Content. I'm writing about industry news and trends. Read my blog posts (in German)...
Our agency partnered with Farner in order to launch this platform which aggregates data about the impact of news articles on social media platforms. Also part of this service is a blog where I provide insights and analysis. Read my blog posts (in German)...
Book Chapters & Research Papers
During and after my graduation from university I had the opportunity to speak at conferences in order to present research papers about my Master's thesis and my work in Kenya. I contributed to books as well. Read my book chapters and research papers...
Monitoring, analytics, and key performance indicators are important components of the projects and products which keep me busy on a daily basis. In this blog I demonstrate my expertise and experience. Read my blog posts (in German)...
Latest Blog Post
Do you know Stefan Koubek? I stumbled upon this name more than three years ago in a news article. Back then, the Austrian tennis player was Roger Federer’s preferred sparring partner. Read more...
The pictures and videos below show me teaching, speaking at conferences, and hosting discussions for video and audio productions. I'm passionate about these activities because I enjoy sharing knowledge.
Sometimes the voice is all that's necessary – as I'm trying to demonstrate below.
My delicious side project: Content Gourmets regularly meet in order to discuss about content for the social web and there is always food involved. Sometimes we cook together. Are you hungry? You can join the feast on Twitter or subscribe to the newsletter!
I'm presenting weekly webinars for Versity, an online education programme which was started by Kuble AG. The curriculum of my webinars is based on my expertise and experience with the social web and targets people with communications and marketing backgrounds.
Nature, arts, food, reading, travelling – here is how my offline moments look like.
I'm all around the social web – where would you like to connect?
Or maybe send me a message?
Tell me what's on your mind or let's meet for coffee!